Canadians are still travelling — but they’re doing it more thoughtfully than ever.
Recent national travel insights reveal a clear shift in priorities. While global uncertainty, exchange rates, and rising costs are influencing decisions, one thing remains steady: Canadians are deeply committed to travel. What’s emerging is a stronger, smarter, more intentional travel mindset — and it’s reshaping how trips are planned in 2026.
At BNW Travel Management, we’re seeing this firsthand through our online booking platform, retail office in Vancouver, and the travel agents who partner with us across Canada.
Let’s break down what this “Canada strong” travel mindset really means.
What Is Canada’s Strong Travel Mindset?
Canada’s strong travel mindset reflects a shift toward:
- Prioritizing value over impulse
- Choosing destinations that feel safe and welcoming
- Exploring more of Canada
- Planning ahead with professional guidance
- Being strategic about exchange rates and airfare
Travel isn’t slowing down — it’s becoming more purposeful.
Domestic Travel Is on the Rise
More Canadians are choosing to explore their own backyard first. From the mountains of British Columbia to the coastal charm of Atlantic Canada, domestic travel is topping wish lists.
Why?
- No exchange rate concerns
- Fewer border complications
- Greater predictability
- Supporting Canadian tourism
For travel advisors and managers, this presents strong opportunities in domestic airfare, multi-city Canadian itineraries, and curated local experiences.
At BNW Travel, our booking platform makes it easy to secure competitive domestic airfares with full fare transparency — including seat selection and fare type comparisons.
Cost Matters More Than Ever
Nearly 6 in 10 Canadians say travel cost is their top decision factor this year.
With currency fluctuations and global economic pressures, travellers are:
- Comparing fare types carefully
- Booking earlier to secure value
- Looking for bundled options
- Seeking expert advice before committing
This is where working with a tech-powered agency makes a difference.
BNW Travel’s advanced booking technology — combined with access to major airline contracts and NDC content — helps both travellers and agents find competitive pricing in real time. Our live commission tracking also ensures travel advisors stay financially informed while offering clients strong value.
U.S. Travel Is Softening
Another notable shift? Canadian interest in U.S. travel has cooled compared to previous years.
While the U.S. remains a popular destination, some Canadians are reconsidering trips due to:
- Currency exchange concerns
- Political or cultural climate considerations
- Border travel complexity
Instead, Europe, Mexico, Asia, and Canadian destinations are gaining traction.
For travel agents, this means diversifying destination expertise and offering alternatives that align with today’s traveller priorities.
Travel Feels Different — But Still Essential
The overwhelming sentiment across Canada is this:
Travel still matters deeply.
In fact, most Canadians say travel feels more meaningful now. It’s less about quick getaways and more about intentional experiences that bring connection, rest, and perspective.
Travellers are planning carefully, but they’re not giving up on seeing the world.
What This Means for Travel Agents and Managers
For travel professionals, this evolving mindset presents opportunity.
Clients are looking for:
- Confidence in their bookings
- Transparent pricing
- Flexible options
- Knowledgeable advisors
- Smart technology
This is exactly where BNW Travel Management supports you.
As a Canadian host agency since 1994, we provide:
- A powerful online booking portal
- Branded booking engines
- Live commission tracking
- CRM tools
- Ongoing training built into our AgentConnect dashboard
- Access to negotiated airline contracts
Whether you’re an experienced travel manager or launching your travel business, having the right technology and network behind you matters more than ever in this new travel era.
The Bottom Line
Canada’s strong travel mindset proves that Canadians are not stepping back from travel — they’re travelling smarter.
They want value.
They want confidence.
They want experiences that matter.
And they want professionals who can guide them there.
If you’re ready to grow your travel business with the right tools, technology, and support, BNW Travel Management is here to help.
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👉 Partner with BNW Travel Management today and start booking smarter.
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