Introducing Roameta: A New Way to Travel for the Adventure-Driven Generation

BNW Travel Management has been helping travellers explore the world since 1994, building a reputation for trust, innovation, and industry-leading travel technology. As the way people travel continues to evolve, so does BNW Travel. Our team is proud to provide world-class support for our business and corporate clients. We saw a need for the same level of excellent support in the b2c leisure travel space. Today, we’re excited to introduce Roameta, a new leisure travel sub-brand designed specifically for a younger, more adventure-focused audience.

Roameta speaks to travellers who crave experiences over excess, flexibility over rigid itineraries, and connection over checklists. It’s a brand for people who see travel as a lifestyle—not a luxury—and who want their journeys to feel personal, immersive, and unforgettable.

Backed by BNW Travel’s proven infrastructure, Roameta blends the confidence of an established Canadian travel management company with a transparent and modern approach to leisure travel.

What Is Roameta?

Roameta is BNW Travel’s dedicated leisure travel brand created for modern explorers. It focuses on adventure-led, experience-first travel that aligns with how Gen Z and Millennial travellers plan, book, and experience trips today.

At its core, Roameta is about enabling freedom. That freedom might look like:

• Chasing surf across coastal destinations
• Backpacking through multiple countries with flexible routing
• Booking spontaneous getaways without sacrificing support
• Discovering lesser-known destinations through local experiences

Rather than pushing one-size-fits-all packages, Roameta emphasizes choice, inspiration, and smart travel planning supported by powerful technology.

A Brand Built for How People Travel Today

Travel behaviour has changed dramatically over the past decade. Travellers now expect:

• Mobile-friendly, intuitive booking experiences
• Transparent pricing and flexible options
• Inspiration-driven content, not sales-heavy messaging
• The ability to blend work, life, and travel seamlessly

Roameta was built with these expectations in mind. The brand prioritizes digital discovery, organic search visibility, and content that helps travellers imagine themselves in the experience before they ever book.

By meeting travellers where they already are—online, on search, and on social—Roameta creates a natural entry point into the BNW Travel ecosystem.

Powered by BNW Travel’s Trusted Foundation

While Roameta has its own voice, aesthetic, and audience, it’s powered by the same foundation that has supported millions of bookings through BNW Travel Management.

This means Roameta travellers benefit from:

• Advanced booking technology and tools
• Access to global airline content and negotiated fares
• Established supplier relationships worldwide
• Reliable travel support before, during, and after the trip

This balance allows Roameta to remain adventurous and approachable, while still delivering the professionalism and reliability travellers expect when plans change or support is needed.

Designed for Discovery, Built for Search

Roameta is more than a travel brand—it’s a growing digital content hub designed to be discovered organically through search engines.

With destination guides, travel inspiration, and experience-focused articles, Roameta supports:

• Increased page crawls and faster indexing
• Strong internal and external backlink opportunities
• Improved topical authority around leisure and adventure travel
• Long-term organic traffic growth

As part of BNW Travel’s broader digital strategy, Roameta benefits from contextual links and brand mentions across high-authority BNW Travel pages.

Who Roameta Is For

Roameta is designed for travellers who don’t fit neatly into traditional travel categories, including:

• Gen Z and Millennial travellers
• Digital nomads and remote workers
• Adventure seekers and experience collectors
• Budget-conscious explorers who value flexibility

If your ideal trip includes local culture, movement, spontaneity, and stories worth sharing, Roameta was built for you.

Why Roameta Matters for BNW Travel

Launching Roameta represents an important evolution for BNW Travel Management. It allows the company to:

• Expand deeper into leisure and adventure travel
• Reach new, younger audiences organically
• Create more opportunities for content-driven discovery
• Provide excellent support (normally reserved for business and corporate travel) for leisure travellers

Roameta doesn’t replace BNW Travel—it complements it, extending its reach while maintaining the same standards of quality, technology, and support.

The Beginning of a New Travel Story

Roameta is just getting started. As the brand grows, travellers can expect more destination inspiration, curated adventure itineraries, and tools designed to make travel feel effortless and exciting.

Whether you’re planning your next escape or dreaming about the one after that, Roameta invites you to travel with curiosity and confidence.

👉 Discover the world through a new lens. Visit Roameta.com and start planning your next adventure today.

Roameta is proudly operated by BNW Travel Management and powered by the ORX Travel platform.